Irish Post Expands with Acquisition of Irish TV Assets
London-based newspaper the Irish Post has purchased the digital and intellectual property assets of the defunct Irish TV company, the company announced in February. Irish TV, which was founded in 2014 by London businessman John Griffin, was based in County Mayo and closed in December of last year. The purchase includes the Irish TV brand, business databases, website domains, social media, and the extensive video content library, and the Irish Post has not ruled out launching a new TV channel under the same name.
The impetus for the sale was the Post’s belief in Irish TV’s mission “of bringing local Irish stories to the global Irish diaspora audience” and to establish a “physical presence” in the west of Ireland “at a time when British-Irish relations, both economic and community, are to the fore,” a spokesperson for the newspaper said.
The Post has been owned by Elgin Loane (above) since 2011 and during that time has continued to move in the direction of digital journalism, of which this is a part, the spokesperson said. “We see a strong future for Irish TV and indeed the Irish Post on small screen platforms like Facebook and Instagram, which can be successful away from the traditional large screen broadcast networks.” ♦