Granite Digital

Robert Carpenter is the co-founder and Chief Commercial Officer of Granite, Ireland’s largest independent marketing agency. Granite is making strides in expanding its global presence, with a strong focus on the U.S.

Under his leadership, Granite has completed 14 acquisitions in 14 years, earned multiple Deloitte Fast50 Awards, and been recognized as one of the “Greatest Places to Work in Tech.” Granite works with global brands, including Red Bull, Intel, Audi, and Concentrix.

Robert spearheaded Granite’s expansion into the U.S., acquiring an agency in Pearl River, New York, and securing notable clients like the New York Metropolitan Museum, CIE Tours, and New York State Tourism. A planned eight-figure investment in 2025 will create over 50 jobs in New York.

Recognition with the Irish America’s Business 100 award marks a milestone for both Robert and Granite. Robert is grateful to his exceptional co-founders, global team, clients, partners, and the Irish-American community for making 2024 a groundbreaking year.

Born in Carlow and raised in Kilkenny, Rob lives in Cork and Rockland County, New York. A graduate of South East Technical University, he balances his commitment to business growth with his family life. A proud husband to Siobhan (an Irish Dance champion) and father of four, Rob loves Irish sports and is dedicated to supporting the Irish-American community.