MCC Marketing

With over 15 years of unparalleled experience in strategic marketing for global entertainment giants, Michelle McCarthy, the visionary force behind MCC Marketing Group, has redefined live entertainment’s marketing landscape. Her expertise spans iconic brands, venues, and festivals worldwide, from Madison Square Garden and Radio City Music Hall to Boston Calling, Ireland’s Electric Picnic, and the Dublin Theatre Festival.

Michelle combines an artist’s passion for music, performance, and live events with a marketer’s strategic precision. She balances creativity and tactical execution, whether promoting performances, organizing festivals, or building collaborative partnerships. This unique blend is evident in her success with monumental projects, including David Gilmour’s sold-out US Tour in 2024 and the inaugural “Rock the Country” festival series, uniting country music legends Kid Rock and Jason Aldean. McCarthy’s previous roles include leading successful campaigns with high-profile artists such as Billy Joel’s record-breaking residency, the historic Katie Taylor vs. Amanda Serrano boxing match, celebrated as the “biggest women’s fight of all time” at Madison Square Garden, the launch of the GRAMMY Museum Experience and a 3-night sold-out run with iconic country star Garth Brooks at Prudential Center.

As founder of MCC Marketing Group, Michelle leads a powerhouse consultancy specializing in strategic marketing for live music, comedy, festivals, fine arts, and sporting events. Her background in artist relations, PR, and brand partnerships supports emerging and established artists, amplifying their presence on stage and in media.

Originally from Co. Cork, Ireland, Michelle’s career began with pivotal roles in esteemed organizations such as Hot Press Magazine, Rubyworks Records, Dublin Theatre Festival, Cork Midsummer Festival, the Festival of World Cultures, and the RTE Concert Orchestra.

Pollstar nominated Michelle as ‘Marketing Executive of the Year’ and she was named ‘Cork Woman of the Year’ by the Cork County Association of New York.