Joe Jordan is senior vice president of MetLife, responsible for Behavioral Finance Strategies. He is a financial services industry veteran, known for his speeches and advocacy programs that inspire financial professionals. The American College recently published his book, Living a Life of Significance, which chronicles his life experiences and his passion for helping others achieve financial security. It has been translated into several languages, and Joe was also recently featured on the cover of Life Insurance Magazine as part of their industry legend series.

Joe is a graduate of Fordham University where he is a member of the Athletic Hall of Fame for his achievements in football. The Jordan family motto is “Percussus Resurgo” which means “When stricken I will rise again” and Joe, whose roots are in Court Town Harbor, Co. Wexford on his father’s side, says, “I have always felt that this was a great motto to live by and to apply to my personal challenges.”

Joe, his wife, Geraldine, and their two children live in New York City.