With over 18 years in the brokerage business, John Vincent Kelly is the director of equity trading at Sterling Financial Investment Group. Prior to joining Sterling Financial in 2000, Kelly worked at Ryan Beck/Southeast Research Group where he was senior vice president of equity trading. He manages a staff of five agency and listed traders and uses his knowledge of electronic networks and routing systems to ensure that Sterling Financial customers receive fast and efficient transaction results.

Third-generation Irish American Kelly has worked on both the buy and sell side, with an emphasis on Institutional Nasdaq market making. He is active in the National Security Traders Association, and is the immediate past president of the Security Traders Association of Florida.

Kelly received a BA in finance and economics from Florida State University. His father’s side of the family has roots in Kerry, and his mother’s side of the family has roots in Roscommon. His personal quote is: “Customer satisfaction occurs when expectations meet reality.”