Alastair Greer is the founder and chief executive officer of WellBe Solutions, which installs and implements healthy strategies, campaigns, and initiatives for corporations, and Root Blends, a healthy food startup focused on the delivery of organic, functional frozen smoothie packs to homes and businesses in over 25 states.

Born in Magherafelt, County Derry, Alastair received a degree in sports coaching at Farnborough College in Hampshire. He has lived in the U.S. for 18 years, in that time appearing on numerous television spotlights, and has acted as national fitness coach in SELF magazine’s annual “SELF Challenge,” helping 100,000s of people nationwide attain their fitness goals.

Alastair is currently based in New York and is happy to make several trips home to catch up with family in Ireland each year. “Every trip back, I’m reminded how incredibly friendly us Irish are,” he marvels. “A day in Ireland is a day full of funny and happy interactions with anybody you come across, and it tends to start as soon as you get on the Aer Lingus flight at JFK.”