Business 100 – 2019

Erika Fox/The Retro Flame

Erika Fox is a fashion and lifestyle blogger/YouTuber at Retro Flame. She grew up in Glenbeigh, County Kerry, where her mom, Helena, is from. Her dad, Tadhg, is originally from Westmeath. With both parents immigrating to and meeting in New York at her age, she took it as a sign to try NYC for herself. Erika’s first encounter with New York was during her J1 summers, interning with fashion brands Refinery29 and Whitney Port. After graduating with a commerce degree from NUI Galway she decided to move back. She was a social media manager for renowned fashion brand Vince Camuto while working on her blog, Retro Flame, eventually deciding to apply for an 01 visa to work on it full-time. Retro Flame documents Erika’s work, travels, outfits, and inspirations. She has been featured in a wide range of publications including Teen Vogue, Seventeen, and The Sunday Times STYLE Magazine and was named as one of New York’s Top 20 Fashion Bloggers. She has collaborated with renowned brands such as Samsung, Lexus, Vogue, Tommy Hilfiger, and Google. Her current overall fan-base is over 250,000 followers.