Business 100 – 2018

Brian Desmond/Guidewire Software

Brian Desmond serves as Chief Marketing Officer at Guidewire Software, a company that serves the property/casualty (P/C) insurance industry. He is responsible for the development and execution of global marketing efforts, including demand creation, positioning, branding, and communications.

Brian joined Guidewire in 2006. During his 12-year tenure, the company has become an industry-leading brand, growing revenue tenfold, and expanding its customer base from 20+ to 330+ insurers. Brian has a track record for B2B marketing innovation, examples of which include designing a value-based consulting to generate demand; account-specific outreach; and self-publishing of thought leadership narratives leveraging multi-media.

Brian grew up in Cork City, and emigrated to the U.S. in 1992. He began his career at Accenture. He has a Bachelor of Commerce degree in Economics and Marketing from University College of Cork. Brian notes: “The quality of Irish leaders in the U.S. and worldwide, I believe, is a testament to the strong support system Irish society affords: in terms of support from family, culture, and education.” ♦