“Meet in Ireland”
By Irish America Staff
December / January 2015
Failte Ireland have launched a new campaign called “Meet in Ireland,” to support corporate tourism. One of these initiatives is the Conference Ambassador Program, which rewards people who bring their corporate meeting to Ireland.
According to Paul Mockler, Corporate and Incentive Manager at Failte Ireland, the role of the ambassador is very important.
“Approximately 75 percent of business events are secured by an ambassador, so they are a vital tool for us in attracting corporate meetings,” he said.
Ambassadors who bring in large scale meetings can qualify for their own reward trip to Ireland.
Business tourism is worth in excess of €570 million a year to the Irish economy and, according to Mockler, the sector is experiencing strong growth.
“Business tourism supports over 19,000 jobs in Ireland and in 2013 it grew by 9 percent, which is a clear indication of its importance to the country,” he said. “On average a business tourist would be worth twice as much as a leisure tourist with an average of €1,400 per delegate.”
The “Meet in Ireland” campaign was celebrated at a reception in New York on October 9.
For more information on Failte Ireland’s business tourism programs visit meetinireland.com