As senior executive vice president and global marketing officer, Cathy Coughlin oversees AT&T brand strategy, advertising, corporate communications, events and sponsorships worldwide. Cathy began her communications career in 1979 when she joined Southwestern Bell Telephone Company in her hometown of St. Louis. During her 35-year career, she has held officer roles in sales, marketing, operations and advertising for AT&T.
She serves on the board of directors of several organizations, including the Girl Scouts of the U.S.A. and Northwestern University. She also leads AT&T’s “It Can Wait” effort to end texting while driving. Additionally, she is a strong advocate for attracting more women to pursue careers and leadership roles in science, technology, engineering and math (STEM).
Cathy holds a Bachelor of Arts in economics from Northwestern University and a Master of Science in finance from St. Louis University. Her maternal grandparents, John and Ellen (née Cleary) Byrne, were from County Wicklow and County Mayo in Ireland.