Business 100 - 2010

Peter McGuiness/Gotham Inc.

Peter McGuinness’ mission as chairman & CEO of Gotham is to bring leading marketers street-smart, integrated communications without big-agency bureaucracy. Previously, Peter spent over 15 years at McCann Worldgroup in the media and account management departments. He became executive vice president & worldwide account director before turning 30. Peter led multiple pro bono efforts including the AIDS Awareness Quilt campaign. He helped pioneer Agencies In Action by committing Gotham to it first, helping NYC’s homeless. His creative honors include Effies, AMEs, CLIOs and Cannes Lions. Peter serves on the AAAA’s board, the Government Relations Committee and the AEF board. He is a member of the AAF Advertising Hall of Achievement and a David Rockefeller Fellow for the advancement of New York City. Peter and his wife recently started a philanthropic company called Do Your Part Through Art, focusing on child development through artistic expression for children in need. Peter is a second-generation Irish American whose ancestors lived in Cork and Mayo.