Business 100 – 2017

Elizabeth Crabill/CIE Tours International

Elizabeth Crabill is CEO of CIE Tours International, the largest Irish-owned tour operator in the U.S. With more than 15 years’ experience leading sales, marketing, and strategy for some of the travel industry’s best brands, she is one of the leading travel and tourism executives in the United States.

She took the reins of the 85-year old highly established tour operator in 2016, with a mission to expand the digital footprint of the brand, raise the visibility of Irish tourism expertise, and introduce a new generation of travelers to the tour experience. CIE Tours currently sends 50,000 travelers into Ireland and Britain each year, and hosts a team of Irish university students to Morristown, New Jersey, headquarters annually for a year-long student work experience program.

A graduate of Smith College with an M.B.A. from Harvard Business School, Elizabeth, whose Irish heritage is on her mother’s side of the family, is actively involved with the promotion of international tourism and development of new travel experiences throughout Ireland for all ages and interests.