Brendan Coughlin is president of consumer deposits and lending at Citizens Bank and a member of the bank’s executive committee. He has led his team in pioneering innovative product offerings, including unique financing partnerships with key technology companies like Apple and innovative student lending solutions. Brendan has been with Citizens for more than 13 years and most recently served as head of consumer lending. Additionally, he serves on the board of directors of uAspire, a national nonprofit aimed at increasing access to higher education among inner-city youth and is an active member of CBA, participating on many of their key committees.

Born and raised in Boston, Brendan is a third-generation Irish American with roots in Cork on both parents’ sides. “Family values and the importance of friendship are two elements of Irish culture that mean the most to me,” he says. “Applying that in a professional environment, having the right camaraderie allows teams to reach their potential.”

Brendan received his bachelor’s degree from Boston College in finance and marketing and an M.B.A from Babson College. He and his wife Courtney live in Massachusetts and have three children, Chase, Drew, and Caden.