Cliffs of Moher Experience Breaks Visitor Record
By Olivia O’Mahony, Editorial Assistant
February / March 2017
The 10 year anniversary of the Cliffs of Moher Visitor Experience was celebrated with a tourism networking afternoon at the Experience’s headquarters in Liscannor, Co. Clare in February. The event also marked 2016 as a record-breaking year for the Experience, with 1,427,166 people visiting the center to take in the beauty of one of Ireland’s most prominent natural wonders. This figure represents a 14 percent increase in visitors from the previous year. Owned by the Clare County Council, the Cliffs of Moher Visitor Experience has undergone substantial investment in product and facilities in recent years, while the launch of the 7.5-mile Cliffs of Moher Coastal Walk and the visitor attractions’ status as a “Signature Point” along the 1,553-mile Wild Atlantic Way has contributed to its growing popularity.
Director of the Cliffs of Moher Visitor Experience Katherine Webster commented that new record reveals the “huge popularity” of the site, acknowledging the attraction as one of the primary reasons tourists have made the journey to Ireland in recent years. “Dealing with this number of visitors is not without its challenges,” Webster noted, however. “Our facilities at times struggled to cope with the numbers during peak season.”
“We have […] been targeting our marketing to Fully Independent Travellers for some time to advise them to visit later in the day and avoid the peak time crowds,” added Webster. “This has the added benefit to the visitor of a chance to see the Cliffs in the light of the setting sun which is truly spectacular. It also favors those visitors who stay locally. We will continue with these initiatives and others into 2017.” ♦