Business 100 - 2010

Keogh Scott1

Scott Keogh/Audi of America

Scott Keogh assumed the role of CMO of Audi of America in 2006. In this position he oversees all marketing communications, product planning and product launch efforts, including leading the company’s marketing effort to further elevate the Audi brand in the U.S.

Prior to joining Audi, Scott worked at Mercedes-Benz USA for more than a decade. Most recently, he was general manager, marketing communications. Previous positions at Mercedes-Benz included general manager, Smart USA where Scott was responsible for sales, marketing, product planning and retail development for the new automotive brand.

Scott has a BA from Hobart and William Smith Colleges in upstate New York. He is a second-generation Irish American. His mother’s family came from Counties Sligo and Antrim, his father’s from Co. Carlow. Scott remarks that his Irish heritage “acts as a powerful and beautiful anchor in an often transient world.”